Introduction - Tatler Media pack
1) Look at the Tatler Media Pack. Go to page 2: how does the editor introduce the magazine?The editor introduces the magazine is made for rich when KATE REARDON said "‘‘TATLER IS A FABULOUSLY TARGETED, SENSATIONALLY ACCURATE RIFLE SHOT TO THE VERY RICHEST READERS IN THE COUNTRY." this might connote if you are poor you should go find something else. But if you are rich this magazine is for you
2) Now go to page 4 of the Media Pack. Focus on the print magazine (NOT tatler.com - the website). List the key demographic details: age, gender %, ABC1 % (social class), HHI (Household Income), % of those living in London and the South East. What do these demographic details suggest about the average Tatler reader?
These demographic details suggest that an average Tatler reader is of the ages of 41, are mostly female, are most likely in the upper class or upper-middle-class and have Average HHI of £261,572. this can tell you that a Tatler reader most is a very affluent female that lives in London and the southeast.
3) Look at page 6. What do Tatler readers think about fashion? How much do they spend?
I think they spend a lot of money on fashion because there appearance id the most important thing to them so the magazine is basically telling them what to buy if they want to look nice and stay in fashion
4) Go to page 10. What are the special editions of Tatler that run throughout the year? What does this suggest about the psychographic groups who read Tatler?
they tell you that if they are going on holiday, having a wedding, Beauty & Cosmetic Surgery Guide, Spa Guide, Watches & Jewellery Guide, Schools Guide. they will just go in the magazines and look at what they like original and they have the money to buy this thing with any savings because Tatler is mostly aimed at the class
Media language
Revise the 12 magazine cover key conventions and check how many feature on this edition of Tatler.
1) What different examples of typography can you find on the cover of Tatler? What are the connotations of the serif and sans serif fonts?
"Serif
Serif fonts have tabs (or 'feet') at the corners of the letters. Serif fonts are more old fashioned, traditional or authoritative. They are particularly suited to long passages of text as they create a 'line' for the reader to follow.
Sans Serif
Sans Serif fonts are more modern and do not have tabs or 'feet' on the letters. They are used for titles, headings and create a more contemporary, modern feel to the product."
2) How do the cover lines appeal to the Tatler target audience?
it grabs the eye of the target audience because it is what most tatler readers want to read. when he talks about the one month gap year because rich people like to go on holiday 3) What are the connotations of the Tatler colour scheme on this particular front cover?
it has natural vibes and colour and the pink can connote to feminine
4) How is the central image designed to create interest in the magazine? Find three reasons for your answer. (E.g. Mise-en-scene such as props, costume and make-up, body position, facial expression)
the image is designed to create interest to a tatler reader interested in the women on the cover. one reason is her clothes, makeup and the sell line saying "meet Georgina Bevan" which will the consumer to her and her new pearls.
Representations
1) What different groups of people are represented on the cover? (E.g. men/women/white people etc. Look at the image and text/cover lines to help here)
the representation of a rich white woman in the upper class front cover and we can see aristocrats
2) What do the cover lines suggest about the lifestyle of rich people in the UK?the cover suggest famous and rich people like James cordon and talking about one month gap years
3) Are there any stereotypes being reinforced or subverted? How? Why?
rich white people in the front cover we can see a white women
4) What would be the preferred and oppositional readings to this cover of Tatler?
the preferred reading is a rich white woman in this magazine .the oppositional reading is only white people can be on this magazine
Social and cultural context
1) What aspects of British life or people are NOT reflected in Tatler? (Watch the clip above again if you need help with this - the clue is in the title 'Posh People')
the parts that are not shown in the poorer parts of the British life
2) Tatler runs special issues on holidays, spa breaks, cosmetic surgery, watches and jewellery and private schools. What does this suggest about the magazine's representation of life in Britain?
this tell us that tatler reader have the money to pay for privet school and thousand of pounds to pay for a one day spa
3) What audience groups might be offended or insulted by the front cover of Tatler April 2017?
non white people might get offended because in most of the tatler front covers we can only see white people
4) Find three other front covers for Tatler. What issues, subjects or people are regularly featured in Tatler?Travel Guide,Weddings Guide,Beauty & Cosmetic Surgery,Guide,Spa Guide,Watches & Jewellery Guide
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