Saturday, April 18, 2020

Music video: Introduction

1) What are the key conventions music video?
The key conventions of music videos are The style, The camera. The editing techniques (transitions, fast, slow)

2) What is intertextuality?

Intertextuality is when one media text references another media text for example genre

3) When did music videos first become a major part of the music industry?
music videos became big in 1981

4) What launched in 1981 and why were music videos an important part of the music industry in the 1980s and 1990s?
in i980s the first channel was made for music and  Within the 1980s and 1990s big budgets were spent on assembling innovative and creative music videos such as Michael Jackson’s Thriller

5) How are music videos distributed and watched in the digital age?
in the digital age music videos are being watched through lots of different thing like an advert, youtube, Spotify or live concerts  

6) Why was piracy (illegal downloading on the internet) a problem for the music industry?
it is very hard because they can buy Spotify you can just copy and paste it illegally site like the app bolt.

7) What digital services did the music industry set up to combat the threat of piracy and illegal downloading? Give examples.
the music industry made a new site like apple music and youtube music so people pay to listen to there music 

8) What is digital convergence?
"The term digital convergence means the ability to view the same multimedia content from different types of devices"





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