Our second music video CSP is Arctic Monkeys - I Bet You Look Good On The Dancefloor.

1) How do audiences generally watch music videos these days?
the audience watch videos on their phone PC or something digital
2) What opportunities has the growth of digital technology and YouTube created for new music artists?
new musical artist do have to go through the process of going through record labels now they just need a computer to upload a video that millions of people can see in a minutes 
3) What is P2P and why did it cause huge problems for the music industry?
a p2p site is "a  network is created when two or more PCs are connected and share resources without going through a separate server computer" and it is bad for the music industry because people are not paying for their songs 

4) Do you think the internet has given audiences more power over who becomes successful in the music industry? Why? I think the internet has given them  more power
as they have a voice to say what they want as before if you would say something it would be very to be heard if people didn't know you

5) How has Fortnite demonstrated the potential future for music videos and promotional opportunities for the music industry? You can read more on this event in this Verge feature.

Fortnite did something that hasn't been done before which had a concert with over 10 million people watching from a tv. this was smart as they promoted a music video and their game with no cost of the venue as it was a game 

Arctic Monkeys: Industry

1) How did the Arctic Monkeys first achieve success and build up their fanbase?
artic monkeys fanbase was a built upon a p2p site when people were sharing their music  videos and people like it so they took it as an advantage and grew there fan base
  2) Why was P2P file sharing an unexpected aspect to Arctic Monkeys' early success?
because p2p file was new and their video was shared by accident and people liked it 

3) How does the rise of Arctic Monkeys differ from how One Direction was formed and became famous? one direction when on x-factor to be signed to a record label and was being promoted as the artic monkeys were all friends and they were being self-promoting themselves   

4) How has technological convergence changed the music industry?

5) Has the internet been a positive or negative development for traditional record companies? Why?


Arctic Monkeys: Audience

1) What is the main Arctic Monkeys audience - demographics and psychographics?

2) What audience pleasures are offered by the music video for I Bet You Look Good On The Dancefloor?

3) Pick out three particular shots, scenes or moments in the video that would particularly appeal to Arctic Monkeys fans. Why did you choose those moments?

4) What is nostalgia and why is it a key audience pleasure for the Arctic Monkeys music video?

5) How are fans positioned to respond to the video? What does the artist want fans to take from their video?