industry and audience power essay (1111)words

 “The internet has given audiences much more power than ever before.” 

Introduction:

I completely agree with this statement because of the following reasons why. some of the reasons I agree with the point is a personal use as the internet, the internet is one of the most used product with over 4.48 billion people using it.advantages of the internet is its ability to connect billions of computers and devices to each other. Not only does the Internet create convenience in sharing and receiving information between users, but another advantage of the modern Internet is also its ability for automation.some of the disadvantages of the internet are:

·         Bullying, trolls, stalkers, and crime. ...

·         Addiction, time-waster, and causes distractions. ...

·         Never being able to disconnect from work. ...

·         Identity theft, hacking, viruses, and cheating. ... 

·         Depression, loneliness, and social isolation

and some of the advantages are: 

·         Information, knowledge, and learning. ...

·         Connectivity, communication, and sharing. ...

·         Address, mapping, and contact information. ...

·         Banking, bills, and shopping. ...

·         Selling and making money. ...

·         Collaboration, work from home, and access to a global workforce. ...

·         Donations and funding. ...

·         Entertainment.

Music Industry:

firstly, the Internet has changed the music industry in both positive and negative ways ... The consequence is that the Internet has made it difficult for musicians (and their companies, if applicable) to earn a decent amount of money from music sales in many ways 

in one hand the positives for the music industry are;

Perhaps paradoxically, the same Internet that created all the above-mentioned problems can also be the key  to  an artist, particularly in the case of independent artists who are not part of the current "industry system." Simply put, the Internet allows people all over the world to communicate with others. It enables many smart artists who are otherwise obscure to pursue their own fans without the need for a major label's support or help, effectively removing the need for talent scouts or A&R representatives to "discover." It can in some situations result in exposure from the labels themselves (many established recording artists around the world today have been putting up their own stuff on YouTube).In other cases, it simply means that without the need for a label or radio promotion, they can market and sell their own music to their audience. The market may not be as large as it would otherwise be— but the artist should not share their hard profits with the labels either.  The consequence is that music fans now have access to a lot of music that they'd never experience before, and many forward-thinking artists have leveraged the internet to gain their own nice income without ever courting a record label.

in the other hands, the negatives for the music industry is;

 Although vast sections of the population are hailing the Internet era to make music cheaper and easier to purchase (or steal), the drawback is that the business side of music is failing to generate enough revenue because of new technology. Most of the people who are part of making a record are paid in royalties, and whenever music changes hands without involving money, those royalties could not be paid — which is why so much has been done to try and reduce music piracy in recent years. Much progress has been made in curbing this phenomenon by providing fast, low-cost downloading from platforms like iTunes and Amazon; this has improved as customers can now purchase and sell specific songs they like instead of buying the entire album for just one track. The advent of Internet radio and streaming services such as Spotify and Pandora, which sell their music collections as ad-based or paying subscription access was a more recent development.  However, artists and labels are still disputing this new solution at the moment because the current pay structures are still much lower than if a consumer purchases the music directly. These problems are far from being solved.

overall I would say the Internet has changed the music industry greatly in recent years, in ways, there are both positive and negative side effects. One thing is for certain: the Internet isn’t going away anytime soon, so the music industry will have to find a way to adapt to it, rather than to fight it. If history is any indicator, eventually the current issues will work themselves out. Time may soon reveal that the Internet has been more friend than foe to the music business.

                                     Film and TV Industry 
What changes have happened to the film and television industry                                      since the rise of the Internet?

secondly, the Internet has changed the film and television industry from Netflix mailing CD on 29 August 1997 to make there own films and series which was the house of cards and the first film was "Beasts of No Nation". Also, streaming and catch-up services are now available on things like "on-demand, catchup " and with the rice of technology you can know watch on the go on devices like mobile, tablets, and laptops which gives the consumer to watch there favourite films and programs on the bus, on the way to work and not on  the TV at home. another advantage is people can know binge-watch as the Internet has let that happen. sadly there are also some disadvantages as there are monthly subscriptions and they might have to wait a long period of time to get new shows/films on theses apps. anther disadvantage for the film and TV industries are piracy and Apps such as Showbox that give the consumer the newest film and shows for free which is is bad for services like Netflix and amazon prime.      

                   Newspaper Industry! 

Finally, changes have occurred in the newspaper (print) industry due for instance, to the internet; a growth in online news that is sometimes available,' citizen journalism' has risen where anyone can repost news live and print sales have declined due to online news. There are many advantages due, for example, to changes in the internet; the news is updated more frequently (printing has often been outdated due to frequent news changes), In bringing media online and more news sources to choose from, the world has improved. Although there are also disadvantages such as ' Fake News ' which is a problematic source and it is not possible to regulate facts, there is also ' Pay Wall ' where you still have to pay online the gives the audience the power in music in news and anything they want to do 





In conclusion the internet has significantly increased users ' power ever before.



                                                                                                                            by samir ewas

Ownership and control

1) Why did Facebook buy Instagram for $1bn in 2012?

"The buy today looks genius, even if it wasn’t so obvious back then. In fact, Facebook was about to IPO, and $1 billion was once considered a massive price, especially for a company that didn’t make any money."

2) What are the benefits for media companies of vertical                                integration?

companies make more money and they can maintain more control.

3) What are the benefits for media companies of horizontal integration?

"Facebook acquired Instagram in 2012 (at a cost of $1 billion) so that they could cancel out the competition by making money from both.

Horizontal integration allows companies to widen their audience and find other ways to make money."

4) What is a subsidiary?

"a subsidiary is a company that belongs to another company, which is usually referred to as the parent company or the holding company."

5) Give three examples of media companies that have used synergy to maximise the profit from a brand 

The three examples are: Harry potter,Star wars and Marvel.
            

6) Read this BBC article on Disney buying 21st Century Fox. List 10 companies that are part of the Disney media empire. This graphic may help you: 

• Fox's film
• television studios
• regional sports network
• international holding
• Star wars
• The Simpsons
• Avatar
• Dead pool
• Modern family
• Hulu

7) Why did Disney buy Fox - what are the benefits?

Disney purchased fox because they didn't want to have any rivals and the profits didn't have a rival so got money just in case one company failed.

Audience effects theory

1) Write a definition of a passive audience:

A passive audience is an audience that merely observes and event rather than actively responding to it. There have been a few studies done on what is called the 'audience effect'. Those studies seem to show that a passive audience works well for some performers that don't require a whole lot of skill.

2) Write a definition of an active audience: 

An active audience engages, interprets and responds to a media text in different ways and is capable of challenging the ideas encoded in it. A passive audience is more likely to accept the messages encoded in a media text without challenge and are therefore more likely to be directly affected by the messages.

3) Write a definition of the hypodermic needle theory:

The Hypodermic needle theory is a linear communication theory that suggests that media messages are injected directly into the brains of passive audiences. In this theory, the media is seen as powerful and able to 'inject' ideas into an audience who are seen as weak and passive and could be influenced by a message.

4) Write down a media product for each category of Blumler and Katz's Uses and Gratifications theory and WHY it fits that particular audience use/gratification:

INFORMATION/SURVEILLANCE:

learning about something  that you haven't learnt or did not already know  like  maps weather or traffic (e.g Newspaper.)

IDENTITY: personally relating to something - seeing your lifestyle on tv like (sir David attenborough or vin diesel)

DIVERSION/ENTERTAINMENT: going to a different world or reality by watching a film or tv shows (eg: baby or breaking bad)

RELATIONSHIPS: We interact with the actors and care about them by forming relationships. As they are long-lasting these bonds make the audience feel sympathy for the actors of happy depending on what is happening like when paul walker died on 30 November 2013 some people felt sorry for him 

5) Re-watch the clip from Blue Planet above and write a paragraph analysing how elements of the clip offer the audience pleasures or gratifications (use media terminology from Uses and Gratifications theory and the 3 Vs - notes outlined above). 

The audience pleasure of Blue Planet 2 INFORMATION/SURVEILLANCE as the audience is learning something about the sea and the wonder of the ocean. another audience pleasure is "audience" as the programs put people into a different dimension as it makes the oceans. lastly, the final pleasure is relation because people in the UK can relate to sir David attenborough as the things he produces is out of this world in my opinion.

October assessment learner response'

www; this is a solid first assessment with the potential to go a lot higher  the future .good knowledge of terminology shown throughout 



EBI: to are not writing in enough depth and detail in the high-mark questions (Q8+Q9). you need to use paragraphs and offer a range of points 


Q4: The specific demographic (type) of individual or group (1)
that the media product is aimed at (1).

Q6: Excellent knowledge and understanding of the
theoretical framework, demonstrated by
consistently effective explanation of
conventions of the film poster.
● Consistently appropriate and effective

Q8: Excellent knowledge and understanding of the
theoretical framework, demonstrated by
consistently effective explanation of
conventions of the film poster.
● Consistently appropriate and effective


Q9: Excellent knowledge and understanding of the
theoretical framework, demonstrated by
consistently effective explanation of why
advertisers use children.
● Consistently appropriate and effective
reference to the Water Aid advert.
● Consistently appropriate and effective use of
media terminology throughout.



 3-5 ● Satisfactory knowledge and understanding of
the theoretical framework, demonstrated by
generally effective explanation of why
advertisers use children.
● Some appropriate and effective reference to
the Water Aid advert.
● Mostly appropriate and effective use of media
terminology throughout.

 1-2 ● Basic knowledge and understanding of the
theoretical framework, demonstrated by
occasional appropriate explanation of why
advertisers use children.
● Limited appropriate reference to the Water Aid
advert.
● Little, if any, use of media terminology
throughout.



 Did you get any media terminology wrong in the assessment? no didn't get any of my terminology wrongs



 Identify one of your stronger questions?
I think my strongest question was Q5 as I had revised on this before the test 

Identify one of your weaker questions?
I think my weakest question was Q9 as I think I did have enough time so next time I will try to time manage my self


 Re-draft your answer to Q9 and type it out in full?

charities generally use controversial or emotive images to endorse their charity. Children are associated with innocence and vulnerability which is why images of them will appeal to people’s generosity. Children make people want to protect them so this appeals to the target audience who may have children themselves. The image is quickly recognisable to the target audience because it is associated with a particular place in the world and an issue (lack of clean, drinking water.) A stereotypical image of a child in need is used in the hope that the target audience will recognise this stereotype and the image will compel them to give money and donate to the cause.


    

Reception theory

1) What is the preferred reading

This is when audiences respond to the product the way media producers want/expect them to.

google meaning:

preferred reading is what the producer what the consumer to think when they are watching the film. This builds on the idea that producers can position the audience in a certain way and influence their reading so they accept the intended message by using recognized codes and conventions (such as stereotypes).

2) What is the oppositional reading of a                              media text?

This is when a member of the audience partly agrees with part of the product .e.g Film, documentary, TV programme

google meaning:

The Opposition reading goes against the meaning the producers are trying to create.
The audience rejects the intended message and constructs an opposite reading instead. 
This can be due to their own social, political or moral beliefs and values. 

3) How does the Harry Brown trailer position the audience to respond to the teenage characters in the film?

the preferred reading about the Harry Brown trailer is the young people are violent and are showing bad 


4) Why might young people reject this reading and construct an Opposition reading of the trailer?

Young people might reject this interpretation of aggressive because all of the youth society are not violent and they do help the community.

5) Write a 150+ word analysis of the McDonald's advert using preferred, negotiated and Opposition readings.

the preferred reading:

The preferred reading McDonald's would like you to make is that Big Macs are delicious and that you'd like to eat one right now because they have fresh lettuce, gherkins, sauce, cheese, two beef patties etc. 

The Opposition reading:

The Opposition reading is that Big Macs are unhealthy, they will make you fat, lead to health issues in later life and never look like the advert. 

The negotiated reading

The negotiated reading allows us to know that Big Macs may be unhealthy, that they might not always be as attractive as the image BUT that if we eat them in moderation then we won't get fat and we can enjoy them.

6) Now find your own advertisement and write a 150+ word analysis using preferred, negotiated and oppositional readings.

      my advert is going to be the south 

                    African stack.

the prefered reading:

the prefered reading is appetising, represents a different  culture of food, and will entice the viewer to want to try it because it limited edition and it might never come back

negotiated reading:

the viewer would question the authenticity of the product, or feel they wouldn't want to travel to the location or pay the required amount which is £4:09

oppositional reading:

content is unhealthy and the authenticity of the meal will be false, therefore the idea of the product becomes unappealing