Thursday, September 26, 2019

Chicken fries

                                                                         



Denotation:
We can see some large text. We can also see some chicken fries with a side of garlic mayo

Connotation: the phrase chicken fries are back  can suggest to food and the second part of the phrase might suggest that it was a limited edition product as it has come back to the menu for a short while. The part in the bubble infer to the consumer that to get them before they go. The Burger King is in the top left corners


Analysis:
The advert helps the audience understand the product as the look like fries but is really chicken. What Burger King have done is very smart as this is something you need to market as it is very   unique as fries have been Very fries have traditional thing to have with burger. The phrase get them while there here is Makes the customer want to try the chicken fries as they  could go and never come back








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