Galaxy 'Chauffeur' advert:

1) Who is Audrey Hepburn?
Audrey Hepburn is the lady actor that has the galaxy bar in the bus 

2) Why did Galaxy select Audrey Hepburn for this advert? 
galaxy has selected Audrey Hepburn because she is a well know actor in Britain which anchor some of her views very quickly 

3) What are the connotations of Audrey Hepburn and celebrity in this advert? 
the connotation I can see about a soft girl that is taking advantage of this problem as she controls the man mind with her pretty face to be her own  chauffeur as she enjoys this soft chocolate in the amazing scenery

4) Why is the advert set in the 1950s? What audience pleasure does this provide?
the advert was set in the 1950s just after the war ended so men might be happy because  to see a well-known actor  Audrey Hepburn

5) What is intertextuality?
"The relationship between texts, especially literary ones".(Audrey Hepburn in Italy suggesting her movie Roman Holiday)

6) What Audrey Hepburn film is suggested in this advert and how is this effect created (e.g. mise-en-scene - CLAMPS: costume, lighting, actors, make-up, props, setting)?
The costumes suggest 1950s clothes as its shown as being very lacy 
lighting-we can see that there is natural lighting from the sun
actors- Audrey Hepburn
makeup- Audrey Hepburn is wearing lots of makeup which was common for ladies in the 1950s
props-bus, car, chocolate bar, bus divers  hat, bull, fruits and  add ons
setting Italy 

7) Which of Propp's character types are represented in the advert? (Note: you will not find them all).

• The Hero. the man in the car.
• The Villain the man with the bull
• The Princess. Audrey Hepburn

 


8) How does the advert's narrative (story) follow Todorov's theory of equilibrium?
The disequilibrium was at the start when the bus was stopped by fallen fruits. The equilibrium was restored when Audrey accepted a car ride from a supposedly handsome stranger
9) What representations of gender can you find in this advert?
Andrey sitting in the car being driven around enjoying chocolate as the man being the ones to save the day.

10) Are stereotypes reinforced or subverted in the Galaxy advert? Give examples.
the stereotypes are that the men do all the jobs while the women just sit there eg when Audry enjoys her chocolate bar and the man is driving 

Represent NHS Blood campaign

1) What does BAME stand for?
BAME stands black, Asian, minority and ethnicity.

2) Why is there a need for blood in the BAME community? 

Only 3% person of the BAME community donate however we need more donors from the BAME community.

3) What does this advert want people to do once they've seen it (the 'call to action')?
The advert motivates others to donate blood and save other people's lives.

4) Why is the advert called 'Represent's

This is because it shows many people representing the BAME community.

5) Why have the producers chosen famous BAME celebrities to feature in the advert? Give an example of three well-known people who appear in the advert and why they are famous.

The first black person we see is the lead Rapper(lady lashurr) of the advert NHS Blood campaign. The second black person we see is Nicola Adams as she is the Gold medal boxer. And Lastly, we can see the CEO of MOBO is Kanya King.


6) Why is there a slow-paced long shot of empty chairs at the end of the advert?

To show that they need more BAME background blood donors in the UK is very important to the NHS 



7) How does the advert match the key conventions of a typical urban music video?
the narrative which is rapping, storytelling  and the camera is slow and fast 

8) How does the advert subvert stereotypes? Give three examples (e.g. ethnicity, masculinity, femininity, age, class, disability/ability, etc.)

It shows a disabled basketball player(Ade Apatian) in a wheelchair next to the Olympic Stadium. This has been deliberately used to show that anyone can be an Olympian and anyone could do anything. also the boxer Nicola Adams  

9) How does the advert reinforce certain stereotypes of the BAME community? Could there be an oppositional reading where some audiences would find this advert offensive or reinforcing negative stereotypes?

Some people could find this rude or offensive because if only 3% are donating their blood, what's the point of donating it because it's not going to make a difference.so that why lots of people might not donate
10) Choose one key scene from the advert and write an analysis of the connotations of camera shots and mise-en-scene (CLAMPS).
the props at the end of the 3 chairs might suggest how many people are dieing as the blood bag is empty

OMO advert

1) What year was the advert produced?
 The advert was produced in 1955

2) How were women represented in most adverts in the 1950s?

in the 1955s women represented as objects as they are always in the kitchen and they are mothers or housewife 

3) How does the heading message ('OMO makes whites bright') and typography promote the product?

it tells the buyers that it will make your clothes that are white even whiter.  

4) Analyze the mise-en-scene in the advert (CLAMPS): how is costume, make-up and placement of the model used to suggest women's role in society?

the m in clamps is  The makeup which is done perfectly for the women which might indicates that even if she cleans she will still look pretty.

5) Why is a picture of the product added to the bottom right of the advert?

the picture is added so when the buyers are looking for this product they know what to look for. 


6) What are the connotations of the chosen colours in this advert?

In the advert, there are white red and blue colours used. these might be because these are the colors on the box so this might be their color schemes

7) How does the anchorage text use persuasive language to encourage the audience to buy the product? Give examples.

OMO makes white bright!is used a lot to show the consumer that what they are saying is true as they are saying it so many times so when they are in the shop that slogan is going to be in  their  head so they might buy it 

8) What representation of women can be found in this OMO advert? Make specific reference to the advert and discuss stereotypes. that women only can clean/cook and there supposed to look pretty everywhere they go.and be happy doing it 


9) What is the preferred reading for this advert - what did the producers of the advert want the audience to think in 1955?
The preferred reading is  the people in the 1950s would buy this product and not have any thoughts on sexism since they were all used to it in the 1950s.


10) What is the oppositional reading for this advert - how might a modern audience respond to this text and the representation of women here?


the modern audience would think that the advert is horrendous since it's very sexist and stereotypical and they would want the company to delete the OMO advert. also, they will be destroyed on social media 

Gender representation in advertising

1) Find three adverts featuring women that are from the 1950s or 1960s. Save the images to your Media folder as jpegs and then import them into your blog post. Hint: You may wish to look at car, perfume or cleaning products but can use any product you wish.

3) What stereotypes of women can you find in the 1950s and 1960s adverts? Give specific examples. 
The stereotype I can see in the 1950s adverts is that the women are doing things like making food and cleaning up. We can also see that all of these women have a lot of makeup on and that a very happy doing there jobs 

2) Find three adverts featuring women that are from post-2000. Save the images to your Media folder as jpegs and then import them into your blog post.

1This ad beats all. American Apparel ad shows a unisex shirt worn by a man and a woman. See the difference?

2. A jewelry ad that shows how women can be bought by jewelry.









4) What stereotypes of women can you find in the post-2000s adverts? Give specific examples.

in the 2000s the advert women are being sexually objectified  but in   more secret way  advert only being used for their bodies and as an object to men. like in advert 2 the girl opened her legs for the ring 

5) How do your findings suggest representations of gender have changed over the last 50 years? 

the representation of women has changed but women are still  being  objectified in a way that the media make fun of it 

Advertising key conventions

1) What key conventions of an advert can you find and what are the connotations of each one?

• Picture of product
• USP - unique selling point. 
• Setting/colour scheme 
• Slogan – this is a catchy phrase summing up the ethos of the product e.g power full

2) For each convention, write about how this appeals to a target audience. 

 slogan "power-full," tell the consumer if they drink there coffee they will have the energy for the whole day
picture of product- the coffee tells us about what it is about

3) What is the USP (unique selling point) of the product and how do you know?
  the USP of this product is a cup of coffee that will give you fill you up with its fuel
which Caffeine and  sugar 

Magazines assessment learner response

1) Type up your feedback in full (you don't need to write the mark and grade if you want to keep this confidential).
WWW: 
There is a clear potential in your answer..you understand the terminology and can analyze media text.
Now you need to add the depth to reach the higher levels in the making scheme 
EBI: written English and handwriting is holding you back 


2) Read the mark scheme for this assessment carefully. Write down the mark you achieved for each question:

Q1:1/2
Q2:6/12
Q3:3/8

3) Did you get any media terminology wrong in the assessment? Make a note of it here for future revision:

No, I did not get any terminology wrong. 


4) Look specifically at question 2 - pick out three points from the mark scheme that you didn't include in your analysis of the unseen Grazia magazine cover.
Colour palette
Royal green to further reinforce connotations that Kate Middleton is married into the Royal
family and emerald green is associated with the monarchy.
Design and layout
All around the main image in a neatly packed style, other features that will appeal are listed.
This communicates to the audience that the magazine has a lot to offer them.
Verbal codes (use of language)
The personal relationship with its reader – ‘When did we stop being honest with friends?’
 Direct mode of address to the audience – ‘To shake up your wardrobe’

5) Now, look at question 3. Use the mark scheme to identify three points you could have made regarding how Tatler reflects British social and cultural values.
The Tatler front cover:
The preoccupation with parties, University, luxury holidays and exclusivity (the ‘Tatler
Privilege Club’) assumes a high level of income and an elitist attitude which may alienate or
offend people from a different social class.
 The cover line referencing ‘Millennial Sloanes’ reinforces the young upper-middle and
middle-class target audience that this magazine could potentially appeal to.
Image is important
The issue is more interested in fashion, merchandise, beauty and ‘lifestyle’ rather than
dealing with news in any depth
 The use of strong make-up suggests luxury and socializing, which has synergy with the cover
lines about socializing and ‘aristo’ which means aristocratic (ruling class).