BAME stands black, Asian, minority and ethnicity.
2) Why is there a need for blood in the BAME community?
Only 3% person of the BAME community donate however we need more donors from the BAME community.
3) What does this advert want people to do once they've seen it (the 'call to action')?
The advert motivates others to donate blood and save other people's lives.
4) Why is the advert called 'Represent's
This is because it shows many people representing the BAME community.
5) Why have the producers chosen famous BAME celebrities to feature in the advert? Give an example of three well-known people who appear in the advert and why they are famous.
The first black person we see is the lead Rapper(lady lashurr) of the advert NHS Blood campaign. The second black person we see is Nicola Adams as she is the Gold medal boxer. And Lastly, we can see the CEO of MOBO is Kanya King.
6) Why is there a slow-paced long shot of empty chairs at the end of the advert?
To show that they need more BAME background blood donors in the UK is very important to the NHS
7) How does the advert match the key conventions of a typical urban music video?
the narrative which is rapping, storytelling and the camera is slow and fast
8) How does the advert subvert stereotypes? Give three examples (e.g. ethnicity, masculinity, femininity, age, class, disability/ability, etc.)
It shows a disabled basketball player(Ade Apatian) in a wheelchair next to the Olympic Stadium. This has been deliberately used to show that anyone can be an Olympian and anyone could do anything. also the boxer Nicola Adams
9) How does the advert reinforce certain stereotypes of the BAME community? Could there be an oppositional reading where some audiences would find this advert offensive or reinforcing negative stereotypes?
Some people could find this rude or offensive because if only 3% are donating their blood, what's the point of donating it because it's not going to make a difference.so that why lots of people might not donate
10) Choose one key scene from the advert and write an analysis of the connotations of camera shots and mise-en-scene (CLAMPS).
the props at the end of the 3 chairs might suggest how many people are dieing as the blood bag is empty
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