1) What key conventions of an advert can you find and what are the connotations of each one?
- Picture of product
- USP - unique selling point.
- Setting/colour scheme
- Slogan – this is a catchy phrase summing up the ethos of the product e.g power full
2) For each convention, write about how this appeals to a target audience.
slogan "power-full," tell the consumer if they drink there coffee they will have the energy for the whole day
picture of product- the coffee tells us about what it is about
picture of product- the coffee tells us about what it is about
3) What is the USP (unique selling point) of the product and how do you know?
the USP of this product is a cup of coffee that will give you fill you up with its fuel
which Caffeine and sugar
the USP of this product is a cup of coffee that will give you fill you up with its fuel
which Caffeine and sugar
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