OMO advert

1) What year was the advert produced?
 The advert was produced in 1955

2) How were women represented in most adverts in the 1950s?

in the 1955s women represented as objects as they are always in the kitchen and they are mothers or housewife 

3) How does the heading message ('OMO makes whites bright') and typography promote the product?

it tells the buyers that it will make your clothes that are white even whiter.  

4) Analyze the mise-en-scene in the advert (CLAMPS): how is costume, make-up and placement of the model used to suggest women's role in society?

the m in clamps is  The makeup which is done perfectly for the women which might indicates that even if she cleans she will still look pretty.

5) Why is a picture of the product added to the bottom right of the advert?

the picture is added so when the buyers are looking for this product they know what to look for. 


6) What are the connotations of the chosen colours in this advert?

In the advert, there are white red and blue colours used. these might be because these are the colors on the box so this might be their color schemes

7) How does the anchorage text use persuasive language to encourage the audience to buy the product? Give examples.

OMO makes white bright!is used a lot to show the consumer that what they are saying is true as they are saying it so many times so when they are in the shop that slogan is going to be in  their  head so they might buy it 

8) What representation of women can be found in this OMO advert? Make specific reference to the advert and discuss stereotypes. that women only can clean/cook and there supposed to look pretty everywhere they go.and be happy doing it 


9) What is the preferred reading for this advert - what did the producers of the advert want the audience to think in 1955?
The preferred reading is  the people in the 1950s would buy this product and not have any thoughts on sexism since they were all used to it in the 1950s.


10) What is the oppositional reading for this advert - how might a modern audience respond to this text and the representation of women here?


the modern audience would think that the advert is horrendous since it's very sexist and stereotypical and they would want the company to delete the OMO advert. also, they will be destroyed on social media